Analýza marketingových aktivit města

Abstract

The aim of this thesis was to analyze the current state of marketing activities of the city Mohelnice and identify problem area of the city. To analyze the marketing situation in the city was used a questionnaire survey. The data obtained were then processed and evaluated using tables and graphs. The poorly rated element of services is inadequate supply of labor. Furthermore, the overall security in the city, unsuitable conditions for entrepreneurship and inadequate supply of housing.The result of this thesis was to determine the reason for people's dissatisfaction with life in the city and propose recommendations to address these shortcomings.