Marketingová strategie a komparace přípravy dětí od 5 do 9 let ve vybraných hokejových klubech

Abstract

In my thesis I focused on marketing strategy and comparison in a preparation of kids in selected ice hockey clubs. Specifically in ice hockey teams HC Vitkovice Steel and HC RT Torrax Poruba. The goal of my thesis was to compare these teams using marketing analysis and evaluation of their pros and cons. In my research I made a comparison, SWOT analysis and survey. In both teams I studied marketing and advertising (propagation). I also tried to find out the level of satisfaction among the parents, experience of coaches, strengths and weakness and so on. At the end of thesis I summarized the results and suggested possible solutions and recommendations.