Pohled na současné hospodaření Rádia Čas

Abstract

The subject of this Bachelor thesis is to analyze the management of Radio Time. The aim is to show the main revenue sources of the radio and point out what expenses are associated with its activities. Introductory chapter discusses about the history and present of the Radio Time. It also contains the basic definition of mass media and describes their functions. The chapter about the history of radio also includes information about the early days of radio broadcasting in Czech country. As mentioned, part of the introductory chapter is also devoted to already mentioned Radio Time. It describes the birth and the formation of the radio, its development and outlines the future. Next chapter deals with the management of Radio Time. It defines the basic concepts,revenues and costs. It also gives the main sources from which Radio Time receives the necessary resources for proper functioning and its development. On the other side also shows the most cost items to the radio. This chapter also describes the evolution of the radio audience, which has an effect on media revenues. The final chapter translates economic problems of Radio Time to journalistic practice,it contains the article,the interview and the questionnaire.