Formy vstupu na mezinárodní trhy

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Braunerová, Ivana

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

Every organization, whether productive or nonproductive, which pursued a strategy of growth over time must decide whether to continue trading only domestically or whether he decides to enter the foreign market. This decision is very serious business management, as it must be for the organization to ensure continued profitability, competitiveness, it is necessary to consider whether their products in highly competitive environments really stand and whether the organization will not be at risk of loss or even worse, the threat of bankruptcy.

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Import 30/10/2012

Subject(s)

international trade, market research, marketing strategies, business industrial, commercial representation

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