Aplikace strategické analýzy ve vybraném podniku

Abstract

The aim of this thesis is to focus on a strategic analysis of the selected company. The purpose of this thesis is to analyze internal and external environment and propose suggestions and recommendations. The first part of thesis deals with a theoretical approach to strategic analysis, its methods, individual analyses and indicators are described. In the second, practical part, the selected company is described. Furthermore, it points out some general information about company, history, business concept and service. Than the strategic analysis is conducted, where factors of external and internal environment are analyzed and evaluated. In the final part general results and finding are summarized and in conclusion recommendations are suggested.