Problematika managementu při organizování velké sportovní akce

Abstract

The goal of my work is to analyze the management of the table tennis tournament and to summarize the searching and suggestions. There is a prestige position of the tournament in Europe but its weak is the low budget depending on the number of the competitors. The junior teams from many countries take part in the tournament. The work is divided into two parts – the theoretical and the practical one. The theoretical part is focused on explanation of the basic manager-economic concepts, marketing mix and the sport concepts. In the practical part I describe the tournament, interview with the manager and I use the SWOT analyze. In conclusion I suggested some possibilities for fund-rising from the new sponsors.