Marketingový výzkum stavební firmy

Abstract

In my thesis I worked, marketing research for a construction company SD-HOUSE. This company is engaged in offering various services for the renovation, construction of houses or apartment. The aim of my research is to obtain information about wheter the new commission will be the new shop benefit. Marketing research was made by interviewing with questionnaires. The whole work is situated in six chapters, is dividet into theoretical (introduction, a brief description firms, theoretical definition of marketing research) and a practical (implementation of marketing research, design and recommendations, and conclusion).