Analýza marketingové komunikace společnosti s volnočasovou obuví

Abstract

This bachelor thesis focuses on the analysis of the marketing communication of a leisure footwear company. The first two chapters of this thesis provide a theoretical basis for understanding the marketing communication and characteristics of a leisure footwear company. The practical part of the thesis presents the results of the research, which was conducted through an online questionnaire survey. These results are displayed using graphs and based on the analysis provide recommendations for improving the communication strategy of the selected company.