Analýza vlivu značek kvality potravin na chování spotřebitele

Abstract

The diploma thesis deals with analysis of impact of food quality labels on consumer behaviour. The objective of this work was to find out if consumers pay attention to quality labels on food products packaging, if they know importance of this labels and if they trusts this labels. In the primary data acquisition, two methods of survey was used, namely electronic and personal survey. The sample of respondents was defined by quotas sampling method. From research results is evident that the biggest problem is low familiarity of food quality labels and accompanying with it is poor trust and frequency of purchasing of food products certified with quality labels.