Cenová analýza firmy
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Jelínková, Radka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
A Price Analysis of a Company
The bachelor thesis is focused on price analysis of the selected company. The theoretical part defines basic concepts and describe the pricing policy. The practical part of the first presents the company and then doing the actual price analysis surveyed firms. Finally, I compare the prices of most competitors' products and investigate how the cost of development is reflected in prices. After the analysis, I present suggestions for improvement in this area.
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Import 04/07/2011
Subject(s)
price analysis company pricing