Internetový marketing

Abstract

Internet marketing is a combination of techniques and technologies whose objective is to achieve fixed aims in the development of organizations. Nowadays the Internet is the strongest communication media running through a rapid development. The Internet has in the marketing area a wide use and it does not have to serve only to a direct communication with customers or advertising. The Internet meets role of the global infrastructure and in company processes has a new place for its use is relatively wide. The bachelor work is focused on description and application of Internet marketing tools for a firm. The study is aimed at objectives and methods of the internet marketing, description and statistics of present ICT use in business. In conclusion there is a suggestion of internet marketing tools for the selected firm including evaluation its contributions and Internet marketing use for firms generally.