Návrh marketingové komunikace hostesingové agentury
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Kováčová, Denisa
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor work focuses on the analysis and subsequent design of marketing communications of hostes agency Victory Models. The goal of the work was the design of marketing communications of agency Victory Models. This agency is a newcomer to the market, therefore similar analysis has not yet been created. The goal of the research was to determine the effectiveness of current marketing communications of agency. Primary data was used for the research. The data was obtained via online questionnaire. The respondents were clients who have previously used the services of the agency. The research showed that the clients of the agency hear primarily from the internet and from their friends. It was recommended to improve and update the website of agency, because there were recognized some weaknesses, and to continue keeping client attitude.
Description
Import 04/11/2015
Subject(s)
Marketing, hostess, models, advertising, PR, direct marketing, event marketing, guerilla marketing, marketing communication, Victory Models, efficienc, marketing research, marketing and business, sales promotio, recommendations, bachelor work, marketing activities, marketing communication analysis, communication mix, marketing communication design.