Analýza trhu služeb českých konzultačních firem

Abstract

My thesis is about the Market Analysis of Czech Consulting Firms. This thesis has three main parts.

In first part is theory about innovation, innovation activities, marketing services, stimulation innovation at EU and CR and about knowledge management. Knowledge management contributes to the implementation of innovation activites

In the last part I describe Czech Association of Consulting engineers. This Association promotes, protects and development consulting engineering.

In the third part I describe analysis and data of marketing research. I create hypotheses and according to these hypotheses I made a suggestions and recommendations. In the end of my thesis I present an overview of the thesis.