Konkurenční postavení firmy v potravinářském průmyslu
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Holuša, Vít
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Bachelor thesis „Competitive Position of a Company in a Food Industry“ is focused on appraisal of company competitive position. The first part includes theory of microenviroment and macroenviroment. The practical part of the work is assembled of PEST analysis, internal factors analysis, analysis of competition and SWOT analysis. The results of analyses are used for creation of suggestions and recommendations for the company.
Description
Import 05/08/2014
Subject(s)
competition, internal factors of company, financial analysis, PEST analysis, SWOT analysis, macroenviroment, microenviroment, analysis of competition