Analýza známosti a image firmy na trhu s energetikou
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Mikulášová, Táňa
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis was to analyze recognition and image of company on the energy market. The first and last chapter are Introduction and Conclusion. The second chapter deals with the characteristics of RWE. The third chapter includes theoretical knowledge and brand image. In the fifth chapter were performed analysis of brand awareness and image of the company RWE. In the sixth chapter, the recommendations were designed to enhance the image of RWE.
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Import 26/06/2013
Subject(s)
gas, elecricity, energy market, image