Analýza spotřebitelských postojů ke značkám piva

Abstract

The aim of thesis is the analysis of Ostrava consumer attitudes to selected brands of bottled beer. The research will focus to brands Radegast Premium, Ostravar Premium and Pilsner Urquell. The qualitative research will explicitly show how consumers generally perceive the Czech beer and the selected brands beer. The analysis is based on focus group and test products.