Analysis of Consumer Attitudes toward Food Products' Origin in Indian Market

Abstract

This study examines consumer attitudes toward the origin of food products in the Indian market. The primary goal is to track customer attitudes regarding country-of-origin grocery items. This study investigates whether Indian customers still prefer to buy Indian-origin food goods or whether they are shifting to foreign-country groceries. Analyzing Indian consumer behavior towards food products is quite challenging due to the country's large population and diversity of regions and religions. And all locations and faiths are distinct from one another; they all have distinct staple foods as well as distinct eating patterns and beliefs. This research is an examination of customer behavior with various Indian cultures, regions, grocery purchasing places, and other aspects. A survey approach has been used for this analysis. This survey was designed to target Indian consumers and consisted of a series of questions in English that were sent online. There were 20 questions in the questionnaire, and 177 Indian consumers answered to the survey. This study discovered a significant connection between Indian customers and domestic groceries. Finally, this study concludes that every Indian, whether they are from different region, whether they are with different age group, education, and gender, prefers domestic groceries with quality products from supermarkets /hypermarkets over other place and different country's products.