Demand for Mobile Security Solution in Case of Loss of Mobile Phone among Adult Millennials

Abstract

The main aim of this paper is to examine the level of interest in new proposed security solution, which could help the owner of smartphone to find his phone in case of its loss. The research of existing security solutions was conducted in order to analyse their potential weaknesses and then based on these findings new security solution with better effectiveness was stated. Millennials (in the age of 18 - 35) from the United Kingdom and from the Czech Republic were taken into comparison in order to discover some differences between two markets and thereby determine which country expresses higher interest in newly proposed product if any. Primary data were collected via questionnaires and then analysed using several statistical tests.