Analýza postojov spotrebiteľov na trhu energetických nápojov

Abstract

This bachelor′s thesis deals with the analysis of consumer attitudes in the market of energy drinks. Its aim was to determine the preferences, motives, and attitudes of consumers towards energy drinks in the Slovak Republic. The analysis of these attitudes was conducted through a questionnaire survey, and the respondents were divided into two main groups: consumers and non-consumers. In the sample, which was further divided according to various factors such as gender, age, or socioeconomic status, significant differences in the attitudes of respondents were found based on these groups. The thesis is divided into five significant chapters, in which its individual parts are described in more detail.