Konkurencieschopnosť a ekonomická výkonnosť podniku

Abstract

The main objective of this thesis is to analyze the current state of medium-sized construction company VS- Invest ltd., focusing on the internal environment and economic aspects of the functioning of business. Part of the objective is based on acquired knowledge from internal and external enterprise environment and to formulate recommendations for corporate governance, leading to increasing its competitiveness and encouraging its further development. The theses is divided into three basic sections. The first theoretical is dedicated to a methodology for analyses employed to analyses external and internal environment of the building company VS – Invest, ltd. The later section is a practical one focused on particular analyses. Their goal is to show the reality that significantly influences the company. As an output of the particular analyses of external environment (STEP analyses and Porter analyses, EFE Matrix) a big effort was put to discover not only opportunities the company should take the advantage of but also risks it should avoid. Using analyses of internal environment (Financial analyses, Analysis of resources, Model IDINMOSU, IFE Matrix, SWOT analyses) strengths and weaknesses, next opportunities and threats have been discovered. The last part is dedicated to synthesis of findings, which are discovered by individual analyses of internal and external environment. A based on these findings are offered applications and references which may help the company to lift her competitiveness and economic performance.