Analýza konkurenceschopnosti doručovací společnosti

Abstract

The aim of this bachelor thesis is to evaluate the competitiveness of delivery companies and propose an optimal solution to streamline their operations. The thesis is divided into two main parts, theoretical-methodical and practical. The theoretical part consists of 2 main subchapters with general concepts related to business, competitiveness, and business environment. Additional parts of the chapter include analyses, which will be used to evaluate the competitiveness of the business in the practical part. This is followed by a chapter with basic information about the delivery company, its philosophy, and main business objectives. The practical part of the bachelor thesis applies methods aimed at a specific business. The following methods are applied: Porter's Five Forces analysis, PEST analysis, pairwise comparison method, questionnaire survey, and SWOT analysis. The conclusion of the bachelor thesis contains the results from the aforementioned methods and subsequent recommendations for the business.