Návrh marketingové komunikace webového startupu

Abstract

The bachelor work deals with the design of marketing communication of new web startup. The theoretical part is aimed on marketing communication, communication mix and new trends in marketing communiaction. Then is described the character and current situation of startup. The next part deals with marketing research which detect opinions on the issue of delegating small tasks. Thereafter it will be an evaluation research. At the end will be designed some steps which would improve the marketing communiaction.