Analýza potenciálu e-aukcí pro veřejné služby v České republice
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Authors
Jurčová, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Diploma thesis is focused on that how are currently used electronic auctions on the market of hospitals, spa facilities and municipal authorities. It was determined why these institutions decided to use electronic auctions, what are their advantages and disadvantages, which provider they co-operate with and what commodities are they focused on. The results of the survey will be used for NAR marketing s.r.o. and they will demonstrate the position of the company on the various markets.
Description
Import 11/07/2012
Subject(s)
purchase, e-auction, hospital market, market municipalities, market spa facilities, shopping marketing mix, market share, public contract, shopping marketing