Nástroj pro hodnocení kvality a porovnání webových projektů

Abstract

The goal of this work is introduction of SEO and copywriting. Follows describe of implementation of application which evaluates pages by SEO and copywriting. The first part of the thesis contains detailed specification of how search engines works, thus downloading, parsing, saving obtained data and searching in these data. After explanation of principle of functionality of search engines, thesis freely passes to the optimization of pages for search engines, thus to the SEO and copywriting. In that part are contained information of how should be page written to be attractive for search engines as much as possible. Next part of the thesis is implementation of application itself. The emphasis is placed on it so the application has been parallel, therefor in that part of thesis are described problems and their solutions with which I’ve met during the implementation. Follows describe of output of application, thus describe of presentation layer which is separated from the logical layer. Last but one part of the thesis is objective comparison of existing applications with implemented application. In the end, thesis gets to the conclusion, where achieved results and suggested appropriate expansions and modifications of application are evaluated.