Návrh marketingové komunikace na trhu automobilových služeb

Abstract

Objectives of the thesis was to design new forms of the marketing communication for company with providing services in the area chiptuning. Marketing research was very needed to make, on to achieve the objective in this thesis. This research was based on interviews over the internet. Its result was analysis and next used to design new forms marketing communication. Specific suggestions should lead to better design new strategy in the marketing communication.