Analýza faktorů ovlivňujících návštěvnost utkání v házené

Abstract

The main objective of this bachelor thesis is the identification and the following analysis of factors, which are affecting the spectator attendance of handball home matches in two highest handball leagues in Czech Republic. Reference handball teams are TJ Sokol Kostelec na Hané - HK and HC Sokol Přerov. The first part of this thesis contains historical development of handball, it describes the structure of men's and women's league. Both observed teams are analysed after that. In the next chapter the market measuring is described, focusing on handball market. The practical part analyses chosen factors which affect a game spectator attendance of handball. In the end of the thesis are summarized the results of each analysis.