Analýza postojů spotřebitelů k udržitelné módě

Abstract

This bachelor thesis focuses on analyzing consumer attitudes and purchasing behavior related to sustainable fashion. The research was based on a questionnaire survey with 209 respondents. The aim was to explore how consumers perceive sustainability in fashion and which factors influence their purchasing decisions. The study also examined differences among groups by age, gender, education, and income. The results indicate increasing awareness of the topic, along with persistent barriers that limit broader adoption of sustainable practices.