Příprava a organizace turnaje v ženském fotbale

Abstract

The bachelor thesis deals with the organization of a women's and junior women's football tournament. The aim of the thesis is to describe the organization, management, course of the tournament and also the promotion of women's football. The theoretical part covers the basic concepts in the preparation and organization of the tournament, such as sports management, marketing, marketing mix, project, sport events, etc. and describes the research methods. The practical part is based on the interview and the developed research methods, from which we proposed recommendations and solutions to the shortcomings in the summary and conclusion.