Mezigenerační analýza spotřebitelských postojů na trhu s tetováním

Abstract

This bachelor's thesis focuses on intergenerational differences between Generation X and Generation Z in their attitudes toward tattoos, with findings that may be particularly valuable for tattoo studios. Understanding how different age groups perceive tattoos, the meanings they associate with them, and how their aesthetic preferences evolve can help studios better tailor their services, communication, and overall customer approach. The results of the thesis may thus serve as an inspirational tool for adapting to current and future trends in the field of body modification.