Návrh marketingové komunikace pro střední školu

Abstract

The aim of the thesis was to proposal efective marketing communication for Business Academy Prostejov. The result of proven fidings is the proposal of marketing communication for a high school of Business Academy Prostejov. The most important recommendation I consider the proposal for a new website layout Site Business Academy Prostejov and other recommendations relating to internet communication. Beneficial marketing communication should be set up individually for a specific company. Then can lead to competitive advantage.