Analýza nákupních zvyklostí občanů města

Abstract

In my thesis I analyzed the shopping behavior of citizens Hodonin and its adjoining villages. The point was to determine buying habits of people Hodonín. I have to find out if people going to the large and small purchases. What are the most frequently visited stores, and what factors influence them when choosing a store. I asked what the respondents bought at large and small purchases, and how much money spent on individual purchases. The thesis consists of theoretical and practical parts. First, I was dealing with analysis of retail market, then with theory of shopping behavior and in the remaining chapters in marketing research and its evaluation.The necessary information was gathered through personal interviews in Hodonin.