Tvorba obchodní strategie společnosti Alfa Bio, s.r.o. pro Českou republiku 2012 - 2015
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Šmiřák, Martin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of this thesis is to create business strategy of Alfa Bio s.r.o. company for Czech market. The theoretical models of methods for creating business strategies will be introduced in the prefatory theoretical part. In the second practical part the companies Alfa Bio s.r.o. and Alfa Bio ČR s.r.o. will be introduced together with the principles for creating company strategy. In this part the business strategy will be created using the principles and methods frpm the theoretical part. The chosen strategy will be evaluated in the conclusion.
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Import 11/07/2012
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strategic analysis, analysis of external environment, PEST analysis, Porter's five force framework, analysis of internal environment, SWOT analysis, strategy