Analýza marketingové komunikace výrobce těstovin

Abstract

Master thesis deals with marketing communication analysis of a pasta manufacturer. The goal of this thesis was analysis of current marketing communication of the company Europasta SE, specifically communication of the pasta brand Adriana. The theoretical part consists of a general introduction into marketing communication. The practical part describes tools of marketing communication of the Adriana brand. The research was conducted through personal interviews in the Olomouc Region and through on-line questioning. After conducting the research, all the data were analyzed. Based on the analysis, there were defined proposals and recommendations for improving current marketing communication of the Adriana brand.