Formy vstupu průmyslových firem na zahraniční trhy

Abstract

This thesis focuses on ways of industrial companies to enter international markets. In the first part of this work the most important goals are presented, which endeavour to enter international markets. In the next part specific potentials for entering international markets are described in greater details, which are suitable according to the charakter of product or service. In the last part possibilities are compared about how can Czech findustrial firms ester international markets with their products and services. It means firms which endeavour for a permanent ester to international markets.