Měření spokojenosti občanů s infrastrukturou obce

Abstract

The topic of the thesis is an analysis of citizens satisfaction with services of village. Citizen satisfaction with the services of the municipality was determined by means of marketing research, through a questionnaire survey. In the introductory part of the thesis is describes the characteristic of the village Vřesina, the history and the public servises of the village. Theoretical part of the work is focused on theoretical knowledge which concern the characteristics of the services, satisfaction and a marketing mix of towns and villages. The next part of the thesis is practical and it is aimed at methodics and implementation of the marketing research. The last part of thesis presents results of research and there are given subjects for improvement.