Profitability Assessment of Apple Company

Abstract

In this thesis, we want to analyze the Financial assessment of the Apple company, especially in the profitability. Financial analysis aims to through the annual report, financial data and use all kinds of tools such as the Common-size analysis, financial ratios to assess the company. Financial analysis can evaluate the performance of a company, such as the solvency, activity ratios, return on equity and assets. On one hand, analyzing the performance of the company can help investors to select the right company, give some suggestions to the shareholders and creditors to do logical invest. On the other hand, financial analysis can help the managers to make right policies on the development, selling, advertisement and operating, change their strategy in time. Last but not least, financial analysis can give a review of a company in the last year, and depend on this, we can forecast the operating conditions of the company next year.