Analýza marketingového mixu v daném podniku

Abstract

The subject of the Bachelors thesis is analysis of the marketing mix in Teta drogerie. This thesis is divided into two parts, theoretical and practival part. I define the history and characteristic of the various marketing mix tools and marketing research in theoretical part. The third part introduces the company. The practical part is focused in the analysis of the marketing mix. The goal of this thesis is the analysis of the marketing mix and to possibly suggest any recommendation to improve the current situation in the company.