Analýza spokojenosti obyvatel se sportovním vyžitím ve Valašském Meziříčí
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Kulišťáková, Karolína
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Undergraduate study is focused on citizens' satisfaction with sport activities in Valašské Meziříčí. The work includes a theoretical definition of terms relating to this topic and focuses on the area of sporting activities and opportunities in sports that the city offers to its citizens, satisfaction or dissatisfaction of citizens with the quality and quantity offered sports and recreational activities. The work also relates to offer of sports, quality of facilities, opening hours, capacity of sporting places, staffing, pricing, additional services.
The analysis was made by using questionnaire method and SWOT analysis. The actual contribution of the work is both in the SWOT analysis, followed by suggestions and recommendations for improvement of sports in Valašské Meziříčí and also in the elaboration andinterpretation of questionnaires.
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Import 04/07/2011
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marketing, customer satisfaction, offer of sporting activities, survey, SWOT analysis