Zhodnocení konkurenceschopnosti společnosti v automobilovém průmyslu

Abstract

The aim of this thesis was to evaluate the competitiveness of a selected company operating in the automotive industry. The theoretical part of the thesis explains the theoretical and methodological foundations of competitiveness. This chapter is divided into two parts. The first defines the basic concepts, while the second focuses on selected analyses used to assess competitiveness. The practical part of the thesis includes the application of selected methods, namely the PEST analysis, Porter’s analysis, Pollak’s model, financial health assessment, pairwise comparison method, SWOT analysis, and benchmarking. Based on the findings, proposals and recommendations are provided for the company.