Marketingové možnosti rozvoje sportovního centra

Abstract

The subjekt of Bachelor Work is the Marketing Possibilities of Sport Centre Development. I have targetted two sport centres – OMEGA Centre of Sport and Health in Olomouc and RIDERA SPORT in Ostrava- Vítkovice. Both these centres offer large proposition of their facilities and a part of both are also tennis train centres. The task of the Bachelor Work was to describe main characteristics of monitored centres, to make the marketing research and to analyze it. The marketing research becomes an important part of the modern business operation. There is very important for the public sport centre to know wishes and needs of their customers if they want to be better than the competition. In my Bachelor Work I have concentrated on the theoretical marketing research and on the analysis of the executed marketing research. In the end of my work I submit the proposals of service improvement in presented sport centres.