Návrh firemní identity pro nutriční centrum

Abstract

I chose topic Corporate Identity Design for Nutritional Centre. The aim of my work was to definition of corporate visual style. In the first step I looked at people attitudes to a healthy lifestyle. I found attributes, which associated with the topic healthy lifestyle. Whit this information I designed a logos. In the next step the logos were evaluated and then I decided on a final form of the logo, slogan and corporate identity. On basic of results from marketing´s research I prepared rules for dealing with identity, namely graphic manual. Then I prepared the proposals and recommendations. The proposals were about, how the centre has to work with identity, so as to improve the current situation.