Analýza marketingového mixu těžební společnosti
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Filipová, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis evaluates current marketing mix of the company Severočeské pískovny a štěrkovny, ltd. The theoretical part defines the marketing and communication mix. The practical part carries out the evaluation of the marketing and communication mix in the company and also suggests recommendation leading to the improvement of forms of the marketing and communication mix.
Description
Import 22/07/2015
Subject(s)
marketing mix, communication mix, promotion