Marketingová komunikace tenisového klubu

Abstract

The bachelor thesis focuses on the marketing communication of the tennis club TC Biocel Vratimov z.s. After conducting the analysis, recommendations are proposed that could enhance the club's marketing communication. Emphasis is placed on communication with club members and prospective members. The thesis is structured into three main chapters. The first chapter provides a theoretical overview of marketing communication necessary for understanding the issue. The second chapter contains an analysis of the current state of the club's marketing communication, including evaluation of existing strategies and communication tools. The third chapter focuses on proposals based on the results of the analysis. These proposals consist of specific recommendations aimed at improving the club's marketing communication and strengthening its position in the market.