Analýza letákové podpory prodeje na trhu nealkoholických nápojů

Abstract

This work deals with price sales promotions, which are advertised by retailers through advertising leaflets. This sales promotion is targeted on non-alcoholic beverages segment. This work analyses different aspects of these promotions and compares the results among four monitored retailers. Conclusion of this work shows the way of price sales promotions that are used by monitored retailers on this market segment. Other parts of the work are focused on non–alcoholic beverages market in Czech republic and theoretical aspects of sales promotions as tool of marketing communications.