| dc.contributor.advisor | Valečková, Jana | |
| dc.contributor.author | Wojciková, Tereza | |
| dc.date.accessioned | 2018-06-26T08:03:06Z | |
| dc.date.available | 2018-06-26T08:03:06Z | |
| dc.date.issued | 2018 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/127845 | |
| dc.description.abstract | Tato bakalářská práce je zaměřena na analýzu konkurence kavárny, a to z důvodu záliby autorky ve zkoušení kávy nejrůznějšími způsoby. Nastal tedy zájem porovnat jednotlivé kavárny mezi sebou, zhodnotit jejich konkurenceschopnost na trhu a úroveň poskytovaných služeb pomocí metody Mystery Shopping. | cs |
| dc.description.abstract | This bachelor thesis is focused on the analysis of the competition of the café, because of the author's interest in coffee testing in a variety of ways. There was an interest in comparing individual cafes with each other, assessing their market competitiveness and the level of service provided using the Mystery Shopping method. | en |
| dc.format.extent | 2915946 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Analýza konkurence | cs |
| dc.subject | Mystery Shopping | cs |
| dc.subject | vnější prostředí | cs |
| dc.subject | vnitřní prostředí | cs |
| dc.subject | analýza podniku | cs |
| dc.subject | pozorování | cs |
| dc.subject | Analysis of competition | en |
| dc.subject | Mystery Shopping | en |
| dc.subject | external environment | en |
| dc.subject | indoor environment | en |
| dc.subject | analysis of the company | en |
| dc.subject | observation | en |
| dc.title | Analýza konkurence na trhu kaváren | cs |
| dc.title.alternative | Analysis of Competition in the Café Market | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Velčovská, Šárka | |
| dc.date.accepted | 2018-06-04 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | WOJ0047_EKF_B6208_6208R062_2018 | |
| dc.rights.access | openAccess | |