Hodnocení a monitorování spokojenosti zákazníků
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Authors
Žáková, Pavla
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
My thesis deals with the measurement and evaluation of customer satisfaction, basic concepts and methods of measuring satisfaction. The aim of my thesis was to evaluace customer satisfaction in Ostrava mining company and that I conducted using the questionnaires provided by the company.
Description
Import 30/10/2012
Subject(s)
customer, satisfaction, loyalt, customer satisfaction measurement models, EPSI