Strategie společnosti Raynet s.r.o.

Abstract

The aim of the thesis is the proposal to update the existing strategy firm Raynet s.r.o. Bachelor thesis in theory describes, analyzes and evaluates the situation virtually company Raynet s. r. o. The first part deals with the General description of the strategic analysis, in particular the external and internal analysis. In the second part is the external and internal analysis and SWOT analysis applied to the matrix model situations. The results are used for the processing of proposals and recommendations for the company, which could in the future to take advantage of.