Faktory ovlivňující spokojenost zákazníka při elektronickém obchodování
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis was to determine the factors that are dominant for the customer in the context of his satisfaction with the online purchase. Based on these factors, recommendations were subsequently created to address all of these important factors.
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e-commerce, measurement of satisfaction, e-shop