Měření spokojenosti zákazníků s kariérním portálem univerzity

Abstract

This diploma thesis deals with the measuring the satisfaction of customers with the University's career portal. The aim of this thesis was to analyze customer satisfaction with the relatively new online service of the Career centre of VŠB-TUO. In addition, attitudes and opinions of K+ portal nonusers were identified too. This thesis describes theoretical basis of customer satisfaction, characteristics of the University's career portal and marketing research which was used to get the data necessary for analysis. The data collection was online questionnaires based. The data analysis shows that K+ portal of VŠB-TUO is generally seen positively and users are predominantly satisfied with the service. This thesis also includes suggestions and recommendations for increasing satisfaction with this online service.