Analýza spokojenosti turistů s poznávacími zájezdy vybraných cestovních kanceláří

Abstract

This bachelor thesis focuses on analysis of customer satisfaction with sightseeing tours of selected travel agencies. The theoretical part deals with tourism in the Czech Republic, forms of tourism, types and potential of tourism, material technical basis, history of travel agencies in the Czech Republic and individual description of selected travel agencies. The practical part of the thesis includes a questionnaire survey and a sightseeing tours. The aim of this work is to find out whether tourists are happy with CK work at sightseeing tours.